Yahoo search deal with microsoft

Some of the basic fundamentals of the partnership remain in tact. Yahoo is using Bing ads for its desktop searches.

Microsoft is providing the algorithm for Yahoo's desktop search. The agreement opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing stability for partners.

We firmly believe that search is still in its infancy — and this partnership marks the next chapter in our exploration of how to make search truly great. I want to thank Satya Nadella and his team for working closely with us over the past few months to rejuvenate our partnership.

Search has, and will continue to be, an incredibly important part of Yahoo, and this new partnership represents a major step forward in our renaissance. Today Microsoft Nasdaq: MSFT and Yahoo Nasdaq: YHOO announced that the companies amended their search partnership to improve the search experience, create value for advertisers and establish ongoing stability for partners.

The update reaffirms commitments made by both companies in the original agreement, while implementing changes to keep the partnership strong and productive, with both companies committed to maximizing the alliance. The update includes improvements in two core areas. First, Yahoo will now have increased flexibility to enhance the search experience on any platform, since the partnership is non-exclusive for both desktop and mobile.

Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic. Sea has been using its highly profitable video game segment publisher Garena, responsible for the international hit Free Fire to invest in its e-commerce app Shopee.

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